You can't beat price + selection + personal attention. With such a range of styles and accessories, I can dress my daughter stylishly (with the help of the ladies there) for any occasion, including the shoes. Big plus: custom t-shirts, embroidery (monogramming...because the girls love everything monogrammed nowadays)on site; so it really is a one stop shop, which makes life easier for me. I 100% love this store and the people in it. ~Andrew