Best grocery store in Altoona, Wisconsin (WI) 2024

In town on business and stopped at Woodman's. Wow! What a great grocery store. People think it's weird, but I travel for work and I like to see all of the local grocery stores in the different cities I go to. This is a massive store with great selection. They have an attached liquor /beer store as well which is also massive. One star taken away as they only accept discover for a credit card. I have never been to a business that only accepts discover. I did not know this, and got to the self checkout and realized I couldn't use my Visa. Luckily I had cash otherwise I would have to put everything back. I would honestly pay a percent premium just so I'd have the convenience of using a card. ~Eric