Best discount supermarket in Santa Cruz, California (CA) 2024

This grocery outlet is the BEST at finding vegan cheese at amazing prices! Everywhere else in town is $5+ but here I can get my faves (follow your heart, Plant a head, etc) or try new brands without breaking the bank! Sometimes it can be a little cutty with interesting people in there, but everyone seems to mind their business for the most part. With hard financial times hitting everyone right now, im very thankful that a place like this exists in town. ~Jacqueline