I inquired about the 2022 Soul Crystal Red Miata Grand Touring at this dealership. I've been looking for a red one with this trim for quite some time and wanted to purchase one immediately. I searched every state and city, and either the dealership does not have the car, has it in the wrong color, has it on order and will arrive in a few weeks, or I have to build one. Finally, I found Gunther.
I called them and spoke with Jim Collins, the salesman. I inquired about the car's availability, and Jim confirms that it is available. I was overjoyed and informed him over the phone that I had called numerous dealerships across the country and had finally located it. I informed him that I intended to purchase the car that day. Sadly, he exploited this and informed me that the car was extremely popular. The manufacturer's suggested retail price (MSRP) includes the destination fee of $34,175. Jim informed me that because it is "popular" and the car dealership has been unable to sell many cars, there is a $4000 addendum. Before taxes and registration, the total came to $38,175.00. I immediately declined and requested that he reduce the price and send me a price breakdown with an out-the-door price on paper. He then used scarcity sales tactics and, when asked for the price breakdown, pretended to have another customer on the line and was rushing to end the call in order to convince me to purchase the car immediately. I dialed the dealership's phone number and requested a transfer to Jim, who answered when he supposedly had a customer. I informed him that I had called and he immediately hung up. Jim called me ten minutes later to inform me that his manager had agreed to allow him to sell it for $35,175. I informed him that I was only interested in the MSRP and requested that he send me another price breakdown. He agreed to give me a breakdown and I never heard from him again. What a moron. He was attempting to scare me into purchasing the car the entire time and would not even be patient in addressing my concerns.
Because I was so desperate for this car, I decided to contact the dealership the following morning. When the directory assistant inquired as to whether I had a specific salesperson in mind, I stated that I did not. I wanted to see if the other salesmen could assist me in acquiring the vehicle. I obtained the services of Oliver Andrew, the salesman. This time, I inquired about the car's availability without informing him that I had contacted nearly every dealership in the country and that I genuinely desired this vehicle. He confirmed the availability and quoted me with the $4000 addendum once more. I informed him that I would only purchase the vehicle at the manufacturer's suggested retail price, and he stated that he would check with his manager. He calls me five minutes later and says the best they can do is $35,175, which is the figure Jim quoted me. I informed Oliver that I was prepared to purchase the car immediately if he reduced the price to the MSRP. He inquires as to whether I have another vehicle at home. I informed him of my ownership of a Toyota. Then he stated that he could reduce the price by $1000 to the MSRP due to a "competitors discount." When he requested proof of registration for the Toyota, I explained that I own the vehicle but it is registered to someone else. He initially assured me that it was fine, but then calls me back to inform me that his manager has instructed him that it must be under my name. He stated that he would have to charge me $1000 more than the MSRP again as a result of this. I used one of my negotiating tricks and said I'd have to think about it, and just as I expected, he called me back and said he'd checked with his manager and we could do MSRP.
I flew down to Florida and found Oliver to be quite pleasant. He gave my mother and me water and showed the car's features to me. When I entered the finance department, they attempted to sell me Toyota financing at 3.9 percent for six years, when Mazda offers 1.9 percent for three years. ~Patrick
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